Abstract #777
Section: Dairy Foods
Session: Dairy Foods Symposium: Processing and ingredient innovations to grow fluid milk sales
Format: Oral
Day/Time: Wednesday 2:00 PM–2:30 PM
Location: Suwannee 13/14
Session: Dairy Foods Symposium: Processing and ingredient innovations to grow fluid milk sales
Format: Oral
Day/Time: Wednesday 2:00 PM–2:30 PM
Location: Suwannee 13/14
# 777
Market implications and opportunities in the fluid milk and beverage sector.
Alan Reed*1, Madlyn Daley1, Marla Buerk1, Chris Costagli2, 1Dairy Management Inc, Rosemont, IL, 2Information Resources Inc, Chicago, IL.
Key Words: milk, seminar, consumer
Speaker Bio
Market implications and opportunities in the fluid milk and beverage sector.
Alan Reed*1, Madlyn Daley1, Marla Buerk1, Chris Costagli2, 1Dairy Management Inc, Rosemont, IL, 2Information Resources Inc, Chicago, IL.
Changing consumer demographics, habits, practices, and attitudes create both challenges and opportunities for fluid milk in the current beverage marketplace. This presentation will explore data from a variety of sources detailing these consumer trends, and suggest possible opportunities and strategies for growth in the fluid milk category. Data demonstrating the market and consumer impacts of competitive entrants, including non-dairy alternatives made of soy, almond, coconut and rice, will also be explored.
Key Words: milk, seminar, consumer
Speaker Bio
Alan Reed, MBA
Organization: Dairy Management, Inc.
Role: Executive Vice President, Fluid Milk Revitalization
Background: In his role, Alan is responsible for finding solutions that reinvent fluid milk and drive category growth. Previously, Alan led DMI’s Strategy, Insights, and Planning team overseeing DMI’s strategic planning process as well as the development of market and consumer research and insights. He has worked extensively in the area of Globalization and oversaw DMI’s domestic Ingredient Marketing program. Before joining DMI, Alan was a strategy consultant working with a variety of Fortune 100 companies. He also spent years in advertising working with clients including Procter & Gamble, Kellogg, United Technologies, and a host of retail, foodservice and high tech businesses.
Organization: Dairy Management, Inc.
Role: Executive Vice President, Fluid Milk Revitalization
Background: In his role, Alan is responsible for finding solutions that reinvent fluid milk and drive category growth. Previously, Alan led DMI’s Strategy, Insights, and Planning team overseeing DMI’s strategic planning process as well as the development of market and consumer research and insights. He has worked extensively in the area of Globalization and oversaw DMI’s domestic Ingredient Marketing program. Before joining DMI, Alan was a strategy consultant working with a variety of Fortune 100 companies. He also spent years in advertising working with clients including Procter & Gamble, Kellogg, United Technologies, and a host of retail, foodservice and high tech businesses.
