There has been a progressive change in the evolution of information transfer in animal agriculture over the past 70 years. During the era of 1930s to 1960s, information flow centered on university research ≫ > transferred to the local county agent ≫ > and then shared with the producer. Starting in the 1960s to 1970s, that process started to change. Numerous commercial companies started adding expertise to support product research, the advent of consultants occurred, universities started filling extension positions with greater research expertise and focus and a new era of information flow started as these industry specialist and consultants played a much more active role. Today we find an even greater role of industry in technology transfer as they explain new R&D findings which coupled with reduced funding and staff downsizing at many universities which has resulted in a more educated clientele looking for information in new ways. Where are we heading? There are numerous opportunities for both industry and academia which likely will lead to greater partnership opportunities driven by varying needs. From a university perspective funding needs will likely drive partnerships. From an industry perspective, many companies are starting to recognize the important and needed role universities play in educating undergraduates and graduate students who fill vital staffing industry needs. These collaborations will also expand in areas of mutual research interests and how that research is transferred to clientele groups.