Abstract #34

# 34
Effect of consumer choices on food animal production practices in the future.
Charlie Arnot1, J. J. Jones*1, 1Center for Food Integrity, Gladstone, MO.

The application of technology in food and agriculture has provided countless benefits to society. Innovation and technology help us meet one of humanity’s most basic needs—the need to provide safe, nutritious food for our children and our children’s children. Today, our challenge is not just better technology, but finding better ways to support the informed public evaluation of those technologies and our food production system. Consumer choice is playing an increasing role in the food system. No matter what science says, many issues remain contentious because the social decision-making process is complex. The ability to break down the communication barriers is critical to fostering informed decision making that encourages technology and innovation in society’s best interest. The Center for Food Integrity's 2014 research, combined with previous research provides great insight into how consumer choice— consumer decision-making—will have many effects on animal agriculture.

Key Words: consumers, choice, food

Speaker Bio
J.J. Jones joined CFI in September 2014. A self-proclaimed “Product of Northwest Kansas,” he has enjoyed a career in agricultural communications and marketing that began during his experiences as an active member of both 4-H and FFA.

J.J. believes there are no problems, only opportunities to find solutions – a philosophy that allows J.J. to work with CFI to build trust in today’s food system. Whether it was J.J.’s time serving as a National FFA Officer, working for the Kansas Beef Council or leading the Agriculture Marketing, Advocacy & Outreach team at the Kansas Department of Agriculture, J.J. has enjoyed sharing the story of food and agriculture in the U.S. and around the world.

J.J. brings tremendous communications and organizational skills to the CFI team. He has organized and led over 30 international trade missions on behalf of farmers, ranchers and agribusinesses throughout Asia, Europe and the Americas; has facilitated conferences and conventions and presented to groups as small as 5 and as large as 50,000.

J.J. is no stranger to food and agriculture and feels a sense of purpose in working with food system stakeholders to share their story. J.J. is a farm kid transplanted to Kansas City so in his spare time he enjoys working in the yard – digging in the dirt, and staying active in his church, the American Royal Board of Governors and as a board member for the Agribusiness Council of Kansas City. He received degrees in Animal Science and Industry as well as International Agriculture from Kansas State University.