Abstract #35

# 35
US consumer perceptions of animal use for food, recreation, and more: Are feelings about Bambi the deer, Bessie the cow, and Buster the dog more related than we thought?
Elizabeth Byrd*1, Nicole Widmar1, 1Purdue University, W. Lafayette, IN.

This research seeks to link sentiments about various animal uses, such as pets, circus animal, and racing dogs, to sentiments and perceptions of livestock animal welfare. A national-scale survey was used to explore linkages between animal uses and species. Researchers, marketers and livestock industries alike have also sought to uncover relationships between observable demographics (sex, age, education, pet ownership) and views of livestock practices. If owning a pet and/or interacting with animals in general is related to increased concern for livestock welfare, what else may be affecting consumers’ perceptions of livestock rearing? Is the approval of using animals for working dogs, such as service/therapy or police/military, related to sentiments toward farm animals? When asked, 92% of US consumers agree it is acceptable to have animals as pets or for service/therapy animals. A total of 93% of US consumers agree with using animals to produce eggs, but only 67% agree with keeping zoo animals. Is the approval of hunting and various hunting practices related to concern for food/farm animal welfare? More broadly, are sentiments toward animal species related and does it depend whether or not they are produced and consumed for food or even the perceived average age of those animals? Do those respondents who believe dairy cows have a long life expectancy on a farm also report increased concern for their welfare? Respondents reported the average life expectancy of a dairy cow on a dairy farm to be 9.71 years and the average life expectancy of an egg laying hen to be 5.29 years. Understanding how consumers’ sentiments toward animal uses are related to each other and to key socio-demographic factors will provide valuable insight into the minds of consumers and provide guidance for the agricultural industry in understanding, communicating with, and meeting the demands of consumers.

Key Words: animal use, consumer demand, preferences

Speaker Bio
Elizabeth Byrd is a PhD Candidate in the Department of Agricultural Economics at Purdue University.  Elizabeth holds a BS from Purdue University, a MS from Cornell University, and JD from West Virginia University College of Law.  She is interested in research and Extension work which links regulatory and legal questions with agricultural producer decision making.